When we entered the scene in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We set about changing this one step at a time. Our mission is to empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion.
Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body
structure, joint alignment and natural movement.