When we entered the scene in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We set about changing this one step at a time. Our mission is to empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion.
- Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body structure, joint alignment and natural movement.