Surfboard shaper and visionary Bob Hurley started the Hurley brand in 1999, embracing a life informed by the ocean and the spirit and creativity of youth. Prior to starting Hurley, Bob made a name for himself as one of the preeminent young board shapers in Huntington Beach, and soon the world, eventually becoming the go-to shaper for the 1978 World Champion, Rabbit Bartholomew. Obsessed with making boards that were lighter, faster and more flexible, Bob eventually translated that innovation ethos to board shorts, and the rest is history. Today, you can find Bob “product-testing” at home in Newport Beach, Hawaii or at some of the best waves around the world.
A diverse team of the best waveriders, iconoclasts and watermen/women in the world, the Hurley Team exists to push the limits of what’s possible in the ocean on a daily basis. We relentlessly test our products with them. We define our brand through them.
Acquired as an affiliate of Nike at the end of 2001, Hurley has a long-standing partnership with the world’s largest and most forward-thinking sport brand in the world. This partnership goes both ways, with Nike’s relentless focus on helping athletes reach their potential benefitting the world’s best surfers (see Phantom). At the same time, the world’s best surfers — athletes like John John Florence and Carissa Moore — provide a whole new world of insights that might ultimately inform product for Nike athletes both in and out of the water.