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Ray-Ban

Never Hide

What is the Order of Never Hide?

The Order of Never Hide can not be put into words. But if it could, these would be the words we’d use: It is a movement established by humans – for humans – to preserve our most human qualities. Things like individuality, eccentricity, and the ability to rollerskate in spandex while singing La Cucaracha. We celebrate being comfortable in your own skin – and sometimes only your own skin. Put simply, our mission is to Never Hide.

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* Exludes Brooks Running, Maui Jim, Costa Del Mar products, and anything marked as closeout or special price discounted. Other exclusions may apply.